Coffee Franchises

Consider this fact -- 49% of adults in the US average over 4 cups of coffee every day.  And this number continues to grow.  While Starbucks has grabbed the number one spot for sitdown coffee shops, there are still a number of people who don't have time nor the inclination to "experience" the coffee drinking process.  They just want to grab a cup and go.  Enter coffee kiosks.

While coffee kiosks have been around for awhile, only recently have they started to rise in popularity.  With the increase of coffee consumption and  decrease in the amount of free time available, it only makes sense that coffee kiosks are likely to continue to grow in popularity.

Think about when you're running late for work, and need something to get you going.  Are you going to stop a favorite coffee shop, stand in line, and wait to choose between 60 different flavors of coffee?  No, you just want to get a regular coffee, maybe with some cream and sugar and be on your way.  That's what makes coffee kiosks are attractive.

Another benefit of investing in coffee kiosks is the fact that it will cost you considerably less in initial capital.  Typically you will pay two thirds less in investment costs for a coffee kiosks as you would a traditional coffee franchise.  Not only that, constructing a coffee kiosk happens a lot quicker than building a regular coffee franchise.

It offers you an opportunity to take some of your investment money and use it for aggressive advertising and promotion instead of on a high overhead.  Since the margins in coffee are very high, this is an attractive opportunity.  You get the benefit of low overhead, but you still can enjoy high margins.

In addition, you are offering a competitive advantage to the marketplace.  You're not trying to compete with every other coffee shop that's out there -- it seems there's one in every corner.  Instead of offering them just coffee, you're also offering them convenience, and potentially cheaper prices, depending upon where you're allowed to use your pricing model.

In conclusion, if you're looking to invest in a coffee franchise, you should closely look at coffee kiosks as a potential investment opportunity.  Based on a low overhead, the low amount of initial capital needed, and the fact that trends seem to be pointing towards kiosks rising in popularity, it would seem to be a worthwhile investment opportunity.

Coffee Franchises |